Why Do We Do It?

As our world continues to digitize, forms of mechanical art such as fine timepieces and exotic cars cannot be forgotten.

A fine-tuned mechanical wristwatch does more than just tell the time, it is a piece of art that reminds you of the centuries of invention and innovation that went into creating it.

Sure, you can check the time on your phone.

But that’s not the point.

Appreciating mechanical art is more than just enjoying luxuries. When you buy a timepiece or exotic car at the right time and at the right price, you put yourself in a position where it is possible to build your net worth while enjoying the most exciting luxury goods in the world.

For most people born in the 20th and 21st centuries, the word “investment” means taking money out of every paycheck and putting it into the stock market. 401k, IRA, etc.

This time-proven method of passive investment is fine for people that want a small yet safe return over the course of several decades. With compounding interest and dividend re-investment, this strategy can lead to a very comfortable retirement.

Personally, I’ve never liked the idea of looking at numbers increasing in a digital account. Even more dislikeable is the whole concept of retirement- but that’s a discussion for another day.

In 2020, I decided to exit the passive investment model and withdrew my 401k. I used that money to buy watches, and used those to trade for more watches. By treating watches as assets that can be enjoyed while they appreciate, I took a more active role in my investment strategy.

 Not only are luxury timepieces less volatile than most other forms of investment, their worldwide popularity allows for all kinds of interesting meeting and networking opportunities.

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We buy, sell, and trade all brands of luxury timepiece!